One 9 Group GIFT City: Redefining Corporate Architecture with Parametric Curved Fin Facade
The Para Curve Fin system by SOGA Design Studio transforms the One 9 Group headquarters into a dynamic architectural landmark, replacing conventional straight fins with elegantly curved vertical elements that ripple with light and shadow as the building is viewed from different angles. Stretching from ground to roof, these slender metallic fins create a refined, heightened rhythm across the facade, culminating in a dramatic arched entrance where the curves sweep downward to form a signature arrival experience. Developed through advanced computational design—combining parametric modeling, solar analysis, precision fabrication, and laser-guided installation—the system is not only visually striking but also performance-driven, reducing heat gain, enhancing daylight comfort, and reinforcing the building’s identity within GIFT City’s growing skyline.










