Ratnakar & Sons represents a landmark in contemporary jewellery showroom architecture, featuring an innovative parametric metal facade designed by Soga Design Studio. This groundbreaking design sets a new visual standard in retail architecture, combining computational precision with luxury aesthetics.
Design Logic
The facade features a rhythmic, modular panel arrangement with protruding blocks and alternating illuminated edges. This sophisticated design creates remarkable 3D depth, luxury texture, and dynamic shadow play throughout the day. The geometric composition transforms the building envelope into a living canvas that responds to changing light conditions, creating visual interest from every angle.
Computational & Material Engineering
The panels are fabricated using advanced parametric modeling with Rhino and Grasshopper, enabling precise control over every geometric detail. Each panel is crafted from a custom bronze-aluminium alloy, selected for its durability, aesthetic appeal, and weather resistance. The dry-mounted system features hidden fixings that maintain the facade’s seamless appearance, while energy-efficient linear LED lighting is integrated along panel edges to create the signature illuminated effect.
Functional Benefits
Beyond its striking aesthetics, the facade delivers substantial functional advantages. The protruding modular panels provide passive shading, reducing solar heat gain and improving energy efficiency. The nighttime illumination serves as powerful branding, making the showroom a landmark in the urban landscape. The weather-resistant metal construction requires minimal maintenance while ensuring longevity, and the modular design allows for easy replacement or repair of individual panels.
Aesthetic & Brand Identity
The geometric logic of the facade draws inspiration from jewellery design motifs, creating a meaningful connection between the building envelope and the products showcased within. This parametric approach elevates Ratnakar & Sons’ premium brand image, positioning the showroom as a destination for discerning customers. The facade’s bold, contemporary design distinguishes the building in its urban context, creating an unmistakable visual identity.
Sustainability
Sustainability is woven into every aspect of the design. Long-life materials reduce the need for replacement and minimize environmental impact over the building’s lifecycle. The modular panel system enables targeted repair and replacement, avoiding wholesale facade replacement. Energy-efficient LEDs keep operational costs and energy demand low while providing consistent, high-quality illumination.
Soga Design Studio Signature
This project exemplifies Soga Design Studio’s mastery in creating custom jewellery facade solutions that merge global innovation with India’s luxury retail context. The studio’s expertise in parametric design, material engineering, and brand-conscious architecture is evident in every detail of the Ratnakar & Sons facade. Soga Design Studio continues to push boundaries, creating architectural solutions that are as functional as they are visually compelling.
References
Soga Design Studio Ratnakar & Sons Project 2025