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One 9 Group GIFT City: Redefining Corporate Architecture with Parametric Curved Fin Facade
The Para Curve Fin system by SOGA Design Studio transforms the One 9 Group headquarters into a dynamic architectural landmark, replacing conventional straight fins with elegantly curved vertical elements that ripple with light and shadow as the building is viewed from different angles. Stretching from ground to roof, these slender metallic fins create a refined, heightened rhythm across the facade, culminating in a dramatic arched entrance where the curves sweep downward to form a signature arrival experience. Developed through advanced computational design—combining parametric modeling, solar analysis, precision fabrication, and laser-guided installation—the system is not only visually striking but also performance-driven, reducing heat gain, enhancing daylight comfort, and reinforcing the building’s identity within GIFT City’s growing skyline.
Mohini Jewels Rajkot: Parametric Facade Design by SOGA Design Studio
The Mohini Jewels facade in Rajkot redefines what retail architecture can be, transforming a jewelry showroom into a sculptural landmark shaped by parametric design and advanced FRP technology. Designed by SOGA Design Studio, the facade features a mesmerizing spiral pattern radiating from a central oculus, creating a dynamic “vortex effect” that captures movement, attention, and brand identity in a single gesture. Using computational rules instead of static drawings, the design adapts fluidly as parameters shift, enabling the complex curves and seamless geometry that traditional materials could never achieve. Lightweight, moldable, and durable FRP panels bring this algorithmic form to life with millimeter precision, resulting in a continuous, jointless surface that feels more like a crafted artwork than a facade. Beyond aesthetics, the project reflects the shared principles of jewelry-making and parametric architecture—precision, uniqueness, and the poetic play of light and form. As retail spaces across India seek Instagram-worthy identities and high-impact street presence, Mohini Jewels stands as a powerful example of how computational design can elevate even modest storefronts into iconic urban landmarks, marking a new era where algorithms and architecture come together to shape the future of Indian commercial design.
Vikram Ahuja Residence: Parametric Innovation in South Bombay’s
The Vikram Ahuja residence in South Bombay stands as a sculptural statement of contemporary urban luxury, where SOGA Design Studio uses parametric design to carve fluid, organic forms within one of Mumbai’s most constrained and prestigious neighborhoods. Its ribbon-like balconies flow upward along the narrow plot, balancing privacy, openness, shading, and views through parametrically optimized curves shaped by sun-path, structural logic, and contextual relationships. A refined palette of grey panels, white accents, and vertical louvers enhances the facade’s visual hierarchy, allowing the geometry to remain the centerpiece. Behind its elegance lies deep computational rigor: NURBS modeling, form-finding algorithms, solar and ventilation analysis, and digital fabrication workflows that translate complex surfaces into buildable components. Designed within South Bombay’s dense historic fabric, the project proves how parametric architecture can elevate residential living—creating distinctive identity, environmental performance, and spatial richness even on challenging urban sites. More than a luxury home, the Vikram Ahuja residence embodies SOGA Design Studio’s leadership in computational design, demonstrating how algorithmic precision and material intelligence can redefine modern housing in India’s evolving metropolitan landscape.